Above is an Ad shot by David Sims
This is strictly rumor for now, but according to website 9to5mac, Apple has already filmed ads for their upcoming iPad 2. If the rumor is true, the commercials were filmed late last month at Pier 59 in New York, by British photographer David Sims.
It's also reported that the footage was shot using all current-gen iPad models, which will be replaced in post-production. 9to5mac also reports that participants had to sign NDAs (non-disclosure agreements) and that security was very tight.
As the website says, it's likely that the new model will be the same size (or very close to the size) as the current model.
We broke it down a few weeks ago, and talked about why the new model needs to happen. Have a read over here.