Today, Apple released iAd Producer. It's a little software package designed to make iAd creation simple for developers. It features a graphic interface that allows the ad maker to see the content they are generating as they create it.
Because developers no longer have to go to Apple to create iAds, it not only makes it easier for smaller companies to jump on board thanks to a reduced cost for advertisers, it puts the creation in the advertiser's hands.
Let's take a look at how the iAd Producer may serve to further popularize the platform:
1) WYSIWYG (pronounced wizzy-wig)
Most of us have no idea how to code and do all that technical stuff. WYSIWYG is an acronym for what you see is what you get. It's used to describe applications that can create content that gives the user a good idea of what the end product will look like. An example would be Dreamweaver, a web development application that lets users create advanced websites without the need to hardcode the HTML. In a similar fashion, this lets the creator develop the iAd and have an idea of what it looks like before the final output.
2) Brings More Advertisers on Board
People can often be reluctant to try new things. Companies spending big money on advertising are no exception. Giving them a cheap application (technically, it's free, but you are paying $99 for the iOS developer license, which you will need to gain access to the software). Still, that's a deal for a company considering advertising on the platform. It's basically an open invitation to advertisers saying, "Here are the tools you need; come advertise with us."
4) Anyone With Knowledge in Graphic Design Can Learn It
This is especially important. It's right in line with bringing more advertisers and the WYSIWYG interface. Many companies, even some medium to larger-sized ones probably don't have a huge advertising department. If you're not talking huge corporation, many may be as little as a couple of just-out-of-college graphic design students with some Adobe Creative Suite skills. Luckily, software with simple interfaces like iAd are fairly easy to pick up. The functions are as simple as importing images, placing buttons and choosing templates. It makes it about as simple to learn to create an iAd as is is to learn to create a brochure in Microsoft Publisher.
The Trouble With Digital Advertising
That's not to say it's all set now. Advertising on the web has always been a little harder than it is in print. Advertisers tend to pay less, because the ads aren't permanent such as what you would find in a magazine. Of course iAd Producer isn't about the App Developers so much as it is for the advertisers. Still, if this serves to bring more advertisers to the platform, it may create competition for ad space. For now, we wait and see.
More info from Apple's official site: Here