Dancing iPod Lady is so happy, she’s kicking the sky
Today, Apple told developers that promo codes now work worldwide. Previously, iTunes users outside the US were unable to take advantage of the App Store promotional codes for free downloads.
Here’s Apple’s announcement:
Your promo code distribution is no longer limited to U.S. customers. Promo codes in iTunes Connect can now be redeemed by all App Store customers worldwide. Your Team Agent can request 50 codes per version of your app in iTunes Connect and your customers can redeem these codes in any App Store. To learn more about requesting promo codes in iTunes Connect, see the iTunes Connect Developer Guide.
These promo codes are often used for promotional giveaways, or for reviewers. Read this one How to Redeeem Promo Codes.