An application for a trademark filing by Apple was today made public through the US Trademark Office. It turns out that Apple is trying to trademark VoicePass, which is the name for a service they use to make it much easier to communicate with Apple Support.
Apple’s website describes it as the following:
Tell us the phone numbers you use to call Apple Support. If you need to call us, we’ll know it’s you and provide a fast, personalized support experience.
They even have this nice little picture:
Having not used Apple Support much, we’d be lying if we said we’ve heard of it before.
What’s more interesting is that we were able to find a “Support Profile” login. You can log in with you Apple ID and not only register new products, but see all of your iOS devices that have already been registered.
For instance, you will have to auto-register your computers, much like you do when you first turn them on and go through the initial setup process. However, you will see that and iPods, iPads, iPhones, Apple TVs, etc. that you have used in the past with your Apple ID will be registered.
What’s cool is that you can also nickname each of your devices:
Interesting what you can find just looking around a bit. Can’t say we will be using it much, but it was fun to nickname our devices.
You can log into your support profile here: https://supportprofile.apple.com
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What’s interesting is there is at least one company on the ‘net that claims to hold a trademark for VoicePass (). Of course, a quick search of the U.S. Trademark Electronic Search System turns up no such filing.