When is an App Store not an App Store?
When Apple claims they own the term — and Microsoft retorts "oh, HELL no."
Apple first used the phrase "App Store" shortly after the iPhone debuted, and even went ahead and registered it as a trademark. Meanwhile, Microsoft — hoping to get some market traction for their Windows Phones — wanted to create their own App Store. The House of Jobs cried "trademark infringement!" The House of Gates, aping the lingerie babe from their TV ads, snorted "Really?!?" and filed a lawsuit, claiming that the term "app store" is utterly generic and therefore not trademarkable.
None of this, mind you, proved to be a bother for Blackberry ("App World") or Android ("Android Market"). And you'd think there'd be at least ONE marketing genius on the MS payroll who could come up with a unique name for a Windows Phone app store, no?
Instead, we get another legal circus: some antics over semantics, as it were.