The Daily has just launched, and there are a few things worth knowing about the new iPad-exclusive newspaper/magazine/web hybrid. The publication will combine the best of both the digital age and the age of print by taking it onto the iPad.
Though nothing is 100 percent clear yet, there are a few things we already know:
1) The Daily is free for the first two weeks:
Thanks to Verizon (Thanks, Verizon!), the Daily is going to be free for the first two weeks. This is a great idea as it will provide potential readers with a taste of what the publication has to offer and can entice them to purchase it when it becomes a paid service.
2) The Daily Will Cost 99 Cents a Week
After the free two week run, the Daily will set readers back 99 cents a week (which amounts to about 14 cents a day). They can choose to be billed the 99 cents weekly or pay $49.99 for the year. Somehow 99 cents is a magic number that causes many of us to say, "I can pay a buck." That's probably why it was chosen as the weekly subscription rate.
3) The Daily will be updated more than once a day
The Daily sounds like a publication that would be updated once each day. That's not going to be the case, the Daily will be updated with important news as it happens. They are making an effort to avoid overwhelming readers with news feeds as has become the way of the internet.
4) Share Stories, view video and more
The Daily will allow you to share stories, view video, listen to audio, save clipping and more. The content will also be available on the web, but the iPad edition will come with features exclusive to the tablet. We will be playing around with it more to see what it has.
5) It costs less than half a million a week
We are hoping that this is good news for consumers. Less than half a million a week is very inexpensive compared to many of the publications we read today. The cost of printing, paper and shipping are no longer a factor this time. We just hope that the savings continue to be passed onto us. At 99 cents a week, it seems to be the case.
Are You Going to Read the Daily?
Does the idea of a 99-cent a week digital publication sound enticing? It may sound strange to be looking forward to something that we can get for free on the internet, but it will be interesting to see how this affects the news industry in the long run.
With a free two-week trial happening right now, it's worth checking out. We just hope that other publications follow suite and start to price competitively.
Download it here: iTunes