Verizon did a "stealth pre-sale" on their iPhone 4 this past Thursday, starting at the ungodly hour of 3 AM EST (and ending shortly after 8 AM, when Big V pulled the plug on presales).
And folks ordered. Oh boy, did they! As per a Verizon press release:
"This was an exciting day," said Dan Mead, president and chief executive officer for Verizon Wireless. "In just our first two hours, we had already sold more phones than any first day launch in our history. And, when you consider these initial orders were placed between the hours of 3 a.m. and 5 a.m., it is an incredible success story. It is gratifying to know that our customers responded so enthusiastically to this exclusive offer — designed to reward them for their loyalty."
No actual numbers were quoted in the press release, but you can bet at least one Verizon staffer was running through the halls screaming "WE JUST SOLD A S***LOAD OF IPHONES, GUYS!!!"