Warner recently released the official movie App for Inception. While there have been other Apps based on the movie released by the movie studio, this is more of an interactive application comaparible to a Blu-Ray in terms of extras. Let's take a look at each of the features:
Watch the first five minutes of the movie as a stream, or purchase the full movie and download. You can also view the movie with subtitles in a number of languages.
You can listen to previews of the film's musical score. They are 30-second pieces, but you can choose to purchase the full version of the App (which inicludes the movie and full extras). It's also AirPlay-enabled.
These are just photos, video, concept art and additional media related to the movie.
Read what fans of the movie are saying on FaceBook and on Twitter. This will also let you post information and view the official Twitter and FaceBook accounts related to the movie.
Just more Apps, soundtracks and Podcasts from Warner with links to the App Store.
These Apps are great for fans of the film, and it's nice marketing for Warner. Apps like this show what can be the future of digital distribution of films as the content is similar to what you would find on a Blu-Ray or DVD. It will be interesting to see how movie distributers like Warner handle their content. Will they release it before it's officially on iTunes or Netflix? It may be a while before we see how that happens.
While the App is good for the fans, at $12 there is nothing here for the average viewer (the movie is $9.99 directly through Apple). By that we mean someone like the writer of this review. Okay, Inception was cool and all, but who cares about all this extra content? We can rent it on iTunes for four bucks, watch it on Apple TV, enjoy and forget about it. That's what we think a good portion of us will do. Still, we have to admit that it's just one more way for movie companies to distribute and market their content.
As we mentioned, it's just another marketing tool for movie distributers. It's a good idea, but in the end it is fan-service. There's nothing wrong with that. Those who like these movies will purchase the full App. Those who are neutral will rent, and those who don't…well, they won't.
Hey doesn't Warner distribute Blade Runner? Just a thought, Warner. Just in case you're reading.
iTunes Link: Free (In-App Purchase of additional content available)