Tim Cook on Lower-Priced iPhone, Where it Lands on Maslow’s Hierarchy of Needs

This image described by iphone 5, Apple, iPad 2, Steve Jobs, Tim Cook, iPhone rumors, Tim_cook

A picture of a very angry looking Tim Cook, but we’re sure he’s not all that scary (unless you work at Apple)

Tim Cook, the man in charge of Apple’s day-to-day operations while Jobs is on medical leave, spoke with Bernstein Research analyst Toni Sacconaghi about upcoming plans for the iPhone.

According to reports, Cook hinted at the possibility of a lower-priced iPhone model as well as ideas they have for prepaid phone markets. This is somewhat along the lines of the rumors we’ve been hearing about the more consumer-consious iPhone, which was originally reported by The New York Times.

It seems that Apple wants to expand their smartphone market to make it more compatible with less expensive Android handsets while making some models less of a luxury item and more of a device to meet necessity. At least that’s the impression we got when he placed the iPhone in a spot within Maslow’s hierarchy of needs. He said it falls somewhere below food and water, which means he thinks the iPhone is pretty damned important. We didn’t hear it first-hand, so we obviously can’t read what his tone was while he was saying it, but the story we’ve heard doesn’t imply that he was joking. Still, by the sound of it, the iPhone would still exist in current forms, but some users would simply have the option to purchase a much more affordable handset if it better suits their needs.

This image described by iphone 5, Apple, iPad 2, Steve Jobs, Tim Cook, iPhone rumors, Maslow

The iPhone is somewhere up there

He also talked about the tablet space, and said that Apple will face stronger competition in that area. Though Apple is set to announce the iPad 2 tomorrow, and we are sure there will be many lined up to purchase it on day one. However, he does seem to think that the tablet market will eventually overtake traditional personal computers. We think that may be a while, but still like using the laptop for certain applications. That said, Steve Jobs offered an interesting analogy when speaking to Walt Mossberg and Kara Swisher about the iPad. He said that many years ago, we lived in more rural areas and people used pickup trucks for farming and ranching, because that was the kind of work that was required. Now we are seeing more commuting and cars are becoming more common than trucks, but trucks still exist. His point was that less people will need full-featured computers to carry out their daily online activities.

About 8bitjay

Google + Profile