iAd Gallery App: All Filler, No Killer?

This image described by Apple, iAds, iAd Gallery app, IAd3

Blame it on Apple's classic "1984" Macintosh ad.  Or the Super Bowl.  Or the current crop of blockbuster directors (Michael Bay, Zach Snyder, et al.) who cut their filmmaking teeth convincing you to buy cars, hamburgers, and/or Victoria's Secret lingerie.  Point is, commercials are no longer the red-headed stepchild of entertainment — the best ones can be their own kind of entertainment, or at least a necessary evil/tolerable thirty seconds until the real entertainment begins.

Do iAds count?  The House of Jobs thinks so: someone in Cupertino thought it would be worthwhile to take the time to create the iAd Gallery app. Yes, all your favorite iAd campaigns are gathered together into one free app, updated regularly, and allowing you, Mr. or Mrs. iDevice Owner, to scroll through 'em, relive old favorites, discover new favorites, even collect said favorites in a personal "Loved" section.

Our first reaction?  "Wow, this is brilliant."

Our next reaction?  "Holy crap, we just got mind-f***ed," a la Diddy in GET HIM TO THE GREEK.  [Caution: links are NSFW!]


Update: Irony of ironies, other blogs pointed out that this app may, in fact, violate Apple‚Äö√Ñ√¥s own App Store Guidelines, which clearly states ‚Äö√Ñ√∫Apps that are primarily marketing materials or advertisements will be rejected.‚Äö√Ñ√π  While the clause has good intentions, i.e. putting the kibosh on apps that are nothing more than virtual brochures, the fact that Apple would ignore its own edict is sure to rankle many, including another programmer whose own, very similar app was rejected prior to iAd Gallery being announced‚Äö√Ѭ∂)

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