This had to happen one day. With the release of some great new gadgets one after the other, special thanks to the iPad 2 and iPhone 4, Apple has remarkably taken over Google as the world's most valuable brand. With this, the Cupertino-based gadget giant has been able to end a four-year reign for the Internet search giant, according to a research study conducted by global brands agency Millward Brown.
The gadget giant is now worth $153 Billion which is almost half Apple's market capitlization. With the wide demand of consumer goods, Apple sailed past Microsoft to become the world's most valuable technology company last year.
Peter Walshe, Global Brands Director of Millward Brown, told:
Apple's meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from other consumer-electronics makers. Apple is breaking the rules in terms of its pricing model. It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire.
Furthermore, the top 10 brands detailed on the report included six technology and telecom companies, with Google at number two, IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine.
Top 10 Brands:
9. China Mobile
10. General Electric
Other than that, how can we not forget Facebook. The brand entered the top 100 list marking its presence at number 35 with a brand value at $19.1 Billion.