Piolo absolutely adheres to the KISS ("keep it simple, stupid") principle. The Sheffield, England-based company has just one product for sale: a straightforward, soft-plastic kickstand for your iPhone 4, to prop it up in both portrait and landscape mode. One slot for your phone, one hole to hang it on a keychain, and that's it. Obviously, if your smart phone's about the same thickness as an i4, it'll work for you, too.
Comes in cyan, magenta, yellow, or black. Costs you four pounds in Jolly Olde England, five Euros on the continent, six bucks for us damn Yankees in the Colonies. For clever-design junkies like us, it's a triumph of minimalism: functionality stripped down to the bare essentials.
Check out our hands-on review here: