Microsoft really wants to take its share in the search engine and smartphone market. They are pushing Bing like nobody's business. That's not a bad thing–they have to. Still, it's interesting to see them take their search and their map services to other competing devices. Though we all know that Apple doesn't have it's own mapping sevice…yet.
According to website Business Insider, Microsoft wants iOS developers to use their company's Bing Maps rather than the default Google Maps. Imagine using an application on your iPhone, iPad or iPod touch and rather than jumping to the default Google Maps application or any other map provided by Google, you get directed to a Bing map. Whoa!
In order to do this, Microsoft is giving developers some tools that will help, Business Insider reports. As they mention, this is part of Microsoft betting on the iOS platform all while trying to convince developers to port their applications to Windows Phone 7.
To be honest, we don't use Bing much at all. Google is our default search and we think it works well. We tend to go straight to our browser anyway when we are searching. We don't need a search app to run a browser within an application. You know how the old saying goes, "If it ain't broke, don't fix it." Well, that's kind of how we feel about Google. It does everything we need and then more. Heck, they practically own the internet at this point. Many of us use their email programs and documents software, which means that it's already more useful for us because our little online world is integrated there.