There are a specific set of rules that anyone manufacturing an Android device must follow. That’s fairly common practice. What’s really neat is taking a look at all of this stuff to see what kind of guidelines manufacturers and carriers have to follow.
Let’s see some of the basic rules
1) The Robot
The Android robot is free to be reproduced and modified in marketing communications. That’s pretty cool, that’s probably we some of these images show him on a skateboard. Of course, he must have proper attributions in accordance with the Create Commons Attribution license. The robot’s standard hex color is #A4C693, like this last sentence.
2) Logo and Typeface
Looks like others can’t use the Android logo and custom font for marketing. Shame, cause I kind of like the font.
3) Using Android in Your Application Name
There are some specific guidelines for how this must be used. They say that anyone wanting to use ‘Android’ in their products name, must do the following:
The word ‘Android’ may be used only as a descriptor, ‘for Android’. If used with your logo, ‘for Android’ needs to be smaller in size than your logo. First instance of this use should be followed by a TM symbol, ‘for Android‚Äö√ë¬¢’.
Well, guidelines such as these probably exist for many reasons. Google wants to represent their OS in a way that helps them and they want some sort of continuity. It wouldn’t look great if everyone put together their own “for Android” or if the green in the robot was always a bit off.
We have also seen some of the guidelines for joining the App Store, and those are much tougher to work with. Apple has final say in everything at that point. It works for them, and the numbers seem to show that it works for developers as well. However, you will never see an Apple-branded product that isn’t from Apple. That’s just the way they work.
Take a look at more details on the Android branding guidelines here.