While several of the major sites that display any kind of video have already made the jump to include an iPad / iPhone / iPod touch -friendly format,there are a few out there that aren't there yet. Google Swiffy, which is still being tested at Google Labs converts your FLV files into iOS. You can try it for yourself, but just know that it's still not 100 percent.
What does Adobe think of Swiffy?
Adobe is pleased to see the Flash platform extended to devices which don't support the Flash player. The result is that anyone creating rich or interactive ads can continue to get all the authoring benefits of Flash Pro and have the flexibility to run the ad in the Flash Player or HTML depending on what's available on the system. Google and Adobe look forward to close collaboration around efforts like these.
[Via Google Labs Swiffy]