The popularity of the iPad is so profound that it is easy to forget that it is part of a growing tablet market, though it is often thought of as a device in its own category. The tremendous market share that the iPad has among new tablets is obvious, but many users may not be aware of exactly how much the iPad has saturated the wave of portable device consumption.
The company comScore, which deals mainly with market measurement and similar services, has come in with a new read on exactly how many people are using the iPad. comScore‚Äö√Ñ√¥s study was really a look at Internet traffic from mobile devices, ranging from a variety of smartphones to tablets. This study shows that the iPad holds 97 percent of the totals web traffic from tablets, meaning that it beats out all other tablets combined by a huge margin.
This may be a surprise in terms of the numbers, but it is not outside of the realm for most people who have been watching sales. Tablets in general have been a near commercial failure, while the iPad alone is hugely popular with 25 million sold so far. The results of comScore‚Äö√Ñ√¥s tablet study also reveals that a total of 33.5 percent of all non-PC Internet traffic comes from the iPad, which really begins to blow away the notion that the iPad is simply a more basic alternative to a computer.