The App Store is really starting to come into its own.
The newest reports are stating that downloads from the iTunes App Store is up for all three iDevices: meaning the iPhone, iPod Touch, and the iPad. There are a lot of factors that can play into this, and the sheer number of apps overall and the growing number of free apps is a part of it, yet the amount of money people are spending is heading up as well. Gene Munster from CNN Money now reports that the average user of an iOS driven iDevice will download an average of 81 apps this year. This is up from even recent download figures that placed it at around 75, and dramatically up from last year's number of 51. This brings in an average of $1.44 per application, which means that free app is not the main location for people's software needs. That has jumped 14%, which may not seem like much until you look at the progress of application sales. The entire growth in downloads has been a full 61%, for both paid and free iOS apps, which is more than most people could really have anticipated.
The numbers of the App Store are obviously going to continue to be a factor. Right now they have a holding of 425,000 available and the number will continue to grow, which blows the Android's contribution of 200,000 apps out of the water. The iTunes App Store recently hit the number of fifteen billion downloads and this is going to double at an exponential rate. Right now the App Store remains filled with free apps, which is 82% of their entire holdings. With this the way it is it is amazing that the amount of actual sales is on the rise.
When the actual iOS sales are looked at in context it begins to make sense. The addition of useful apps, especially those on the iPad that have the ability to create content and utilize real documents created on a computer, has made the idea of purchasing an app much more cost effective. In the earlier days of the iPhone and iPod Touch it did not make a great deal of sense to shell out too much money when it all was really just an addition to your life and did not work its functionality too deeply. Now that the iOS driven iDevices have become of central use for people, completely functional, and practically indispensible, they are seen as reasonable platforms for quality software. As the iPhone 5 and iPad 3 are released you can only expect more developers to come in and more people to think it's now fine to pick up some of those more pricey apps.