EA CEO Says Consoles Only 40% of the Game Industry

EA CEO John Riccitiello

In a recent interview with Industry Gamers, Electronic Arts CEO John Riccitiello was asked about Nintendo’s upcoming Wii U, a console said to be on par, graphically, with the PlayStation 3. There is concern that the console may not actually be considered “next-gen” given that it is only as powerful as current-generation systems. Riccitiello says it doesn’t matter much.

He talked about past console lifecycles, which are typically about five years. He went on to say, “Let’s be realistic. Consoles used to be 80 percent of the industry as recently as 2000. Consoles today are 40 percent of the game industry, so what do you really have?”

He added, “We have a new hardware platform and we’re putting out software every 90 days. Our fastest growing platform is the iPad right now and that didn’t exist 18 months ago.”

It’s hard to believe how fast Apple’s iPad has grown, and how much of a gaming platform iOS has become. I can’t speak for everyone at iSmashPhone, but as someone who started out covering gaming I personally thought Apple was crazy to go into the games business (this was back in 2008 when they talked up the App Store). Many probably agreed.

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