Google +1: What It Is and How It Works

Web 2.0 and social networking seems to be the mark of success and innovation around all companies, and Google is no different.  They have been attempting to integrate a sort of user contribution and ‚Äö√Ñ√∫friend‚Äö√Ñ√π system in all of their tools even if this is somewhat shallowly employed.  Google does not exist in a vacuum and takes its queues from other social networking tools, which allows it to see what has been systemically popular and what has been left behind.  Anyone, and everyone, on Facebook knows that the most common form of interaction with each other is the Like button.  This allows you to just indicate your approval of a post, or group, without actually engaging with it in any way.  Google has now brought this internal Like function to the entire Internet.

   This image described by Social Networking, google facebook, google +1, google social network, google ads, google twitter, Picture 11

The Google +1 feature, which was officially launched a couple months ago, is an element that may mark the rumored Google social network that is beginning or just a way of interacting with content.  Some users will end up seeing the +1 option when they are searching in Google, and it will appear as a ‚Äö√Ñ√∫+1‚Äö√Ñ√π button next to the icon of your searches.  This may not just show up automatically on your searches, and if that is the case then you will need to Google Experimental and actually opp to join this experiment.  Right now the Google +1 is still in testing and you can see how this will actually work when it is in full dissemination.

  This image described by Social Networking, google facebook, google +1, google social network, google ads, google twitter, Picture 12

Websites themselves can actually sign up to be a part of Google +1 and it will allow them to participate.  The fundamental function of this service is to allow people to vote on what websites meet their needs through their Google search and so they can recommend that site to other searchers.  This is not just a general indication of approval, and instead it will keep the searches of family and friends of the user in a higher priority for communication based on the idea that this will be more relevant.  The +1 feature on a website will not ensure more traffic through Google for a website, but it will make it more visible to the Internet browsing public.


For it to actually be seen and available to users they have to be actually signed into a relevant Google account, signed up for it through Google Experimental, and using a recently updated browser.  Google Chrome is obviously a good option for this, and it serves to reason that there may be a software unity between this browser and the Google +1 feature at some point in the future.


There is also a distinct advertising function here that is intended to pacify users‚Äö√Ñ√¥ objections to Internet advertising saturation by making the ads more curtailed to their interest.  The idea is that if the ads are based around things the user find interesting it may then make them less objectionable, so in this way Google +1 takes a queue from Hulu and allows the user to indicate whether or not they like an ad.  This will let Google Ads know what the user appreciates in their ad experience and then hopefully target them more specifically.  All the ads will eventually get this buttons and the proprietors will then be able to see statistics about how many people have clicked them and what the relevance was.  They will be, on the other hand, unable to remove these buttons either.


The Google +1 button will extend beyond just the search results themselves and move into websites, allowing you to ‚Äö√Ñ√∫like‚Äö√Ñ√π them when you are actually working within them.  This is intended to create an entire system of automated approval so that you can create a pathway through the Internet search world that is better curtailed to your interests and sense of quality.  The news of your +1 application goes out to your social network and will be divided up between people you are connected with as well as other people that also ‚Äö√Ñ√∫liked‚Äö√Ñ√π the page you did.

  This image described by Social Networking, google facebook, google +1, google social network, google ads, google twitter, Facebook-vs-Google-cheat-stories-1

There does not seem to be anything that functional to the Google +1 feature in the here and now, but it could be the foundation for a coming network powered by the Google search engine and profile committed through Gmail accounts.  This would finally create a web network that would span the entire Internet and even include ad relevance, which will be the chagrin of some Internet travelers.  This will likely make the speed and quickness of using smart phones for internet browsing and connection much more streamlined and help initiate the permanence of social networking in the world of the Internet more broadly, allowing friends, family, and business contacts help drive your pathway through the Internet and possibly even connect with others based on your preferences.


Until then, it seems like a clunky and amorphous tool that Google unveils regularly and is not that fundamentally important to the public unless they are utilizing Google Ads and want to see the future of how an approval system will affect their advertising success.  What this will do for Google is hope that it can match the popularity that Facebook and Twitter have had in allowing users to recommend sites, though unless Google is going to integrate it into mobile apps it will have a tough time continuing to compete as Facebook embeds itself further and Twitter becomes a permanent staple on the iPhone through the iOS 5.  There is a lot of discussion from Google about how the approvals will go out to your social network, but they are not fully clear if this goes beyond your current Gmail contacts at this moment.  It looks as this will also go out to the Google Buzz, Blogger, Reader Google Talk, and YouTube, but that is not really a full ‚Äö√Ñ√∫social network.‚Äö√Ñ√π The talk has extended to including Facebook and Twitter, but this seems as though this would defeat the purpose since it would be using the competitor‚Äö√Ñ√¥s framework to endorse its new feature.


Right now it will not include too much usefulness, but there is potential for the future.  The real question is how centralized users want Google to be, and whether or not they will have a choice once their large scale social networking service is launched and all the tools are already embedded in the Internet use of the public.

About shaneburley