Apple is trying to broaden both its cloud and Kindle brands in one swoop, but it’s leaving some people out of the mix.
The new Kindle Cloud Reader is a web app that lets you utilize your Kindle account through a browser. This is a nice addition that is going to broaden the scope of the Kindle reader by giving another, though less appealing, option for reading web books. What this really does allow is for people to go ahead and employ the Kindle from a variety of sources when their device is not with them, such as at the office when they cannot just sneak the e-reader out of their briefcase.
More than this it can be used along side the iPad, which is a way of drawing in the idea that people can own both and have them work side by side. iBooks on the iPad is drawing lot of attention and may end up being the downfall to Kindle, but right now sales are relatively optimistic. The web app will allow for the books to be used on the iPad right through the browser without any problem, and since it will load up you can actually continue to read the book even if you move out of the Wi-Fi reach. This may end up giving a sign that Kindle will act more as a service for purchasing the e-books than a reader, or simply give a series of options for people who already own different tablets.
The Kindle Cloud Reader is designed to work on Google Chrome across a variety of operating system, Safari on Macs or PC, and even Safari on the iPad iOS 4 or above. This does, however, leave out Mozilla Firefox and Microsoft Internet Explorer entirely. Firefox tends to be one of the most popular browsers on the market, and leaving out Microsoft shows a definite lean in Apple’s direction. This is a strange move since one of the main competitors to their reader seems to be the iPad, yet they are striking a deal with the devil in hopes to give themselves longevity. We will see if this works while they are leaving a couple major browsers out. On top of this they are not listing the iPhone or iPod Touch as being compatible, which may serve the idea that these devices are not optimized to small format mobiles. It may simply be that they are listing these now and that the Kindle Cloud Reader will actually be accessible by other browsers, or will be in the future.