The Big (Fake) Apple: Targeting Bogus Apple Stores In NYC

“Remember: without eternal vigilance, it can happen here.”Joe Bob Briggs

Last month, we told you about the realistic-looking but 100% bogus “Apple stores” operating in China — stores so convincing that even some employees thought they were legitimately working for the House of Jobs.  Readers probably thought “That’s pretty wild, but that would never happen on American soil.  Right?”

Au contraire.

Ironically, the very same day we posted about the Chinese pseudo-stores (July 25th), lawyers for Apple were in a Brooklyn courtroom, filing trademark-infringement injunctions against a slew of stores in the Chinatown section of Queens, NY.  While the stores in question (Apple Story Inc and Fun Zone Inc) weren’t actually impersonating Apple stores, they were allegedly selling cases and accessories for iPhones and iPads.  (While not explicitly stated, it can be assumed that these were Apple-branded and either counterfeit or “grey market” at best…)

In any event, the judge signed off on the restraining order (Apple Inc. v. Apple Story Inc et al., in the U.S. District Court for the Eastern District of New York, no. 11-3550) the same day it was filed, as well as a seizure order and preliminary injunction against the aforementioned stores, along with a number of additional unnamed stores and 50 “John Does.”

As usual, no one on either side of the imbroglio is talking to the press.

[Via Reuters Canada]

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