Admirable: Steve Jobs Worked With Apple Until the Very End

Now this is something. According to Softbank’s CEO (via MacRumors), Steve Jobs worked with Apple until pretty much the last possible day. Despite the fact that that Steve Jobs was very ill at this point, and most definitely couldn’t have been feeling strong, he was willing to call Tim Cook on the day of the iPhone 4S announcement.

Here’s what Masayoshi Son of Softbank had to say:

“I visited Apple for the announcement of the iPhone 4S. When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.”

According to the first-hand account, Steve Jobs was calling not to talk about the iPhone 4S. That was already being announced. He called to talk about Apple’s next product launch. Yeah, that’s right. He was so focused on the company’s future that he was only looking ahead for a time he knew he wouldn’t be around to see:

“Even one day before he passed away, the first subject he wanted to call Tim Cook about…he wanted to talk about the next product… That’s the kind of spirit a true entrepreneur would continue to have until they die. He was very sick, very ill. But the announcement of their newest product made him live longer. Physically he could have died much earlier. But his passion, his love for his own company and dream, about the next products, that made him energized.”

That’s dedication.

About 8bitjay

Google + Profile