Apple Surpasses Coca-Cola as the Most Valuable Global Brand

The European Brand Institute of Vienna has named Apple the most valuable global brand, surpassing Coca-Cola.

This was out of over 3000 companies in 24 countries. Microsoft was placed third while Google was one behind at fourth.

That’s not entirely surprising as we’ve heard that Apple surpassed Exxon as the most valuable company. Here’s a portion of the report:

Apple had a brand value of ¤69,7bn, the study of more than 3000 companies in 24 countries showed. Microsoft took third spot, one ahead of its rival Google.

This brings us back to the thing a young Steve Jobs asked then Pepsi CEO John Sculley back in 1983: Do you want to sell sugar water for the rest of your life, or do you want to change the world?

 

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