No One At Apple Tells Jony Ive What to Do



Steve Jobs was in charge of things around Apple. He liked it that way. Now Tim Cook is the bossman. You know who doesn’t get bossed around at Apple? Jony Ive. That’s right, no one, but NO ONE, tells Ive what to do. Steve liked it that way.

According to a recent report (AP via MacRumors), Steve Jobs himself had this arranged:

He called Jonathan Ive, Apple’s design chief, his “spiritual partner” at Apple. He told Isaacson that Ive had “more operation power” at Apple than anyone besides Jobs himself — that there’s no one at the company who can tell Ive what to do. That, says Jobs, is “the way I set it up.”

Ive has put in his fair share of time. He’s been with the company for almost 20 years and is responsible for pretty much all of Apple’s designs, according to the report.

Then again, you wouldn’t screw with Jony Ive, CBE, would you?


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