Steve Jobs to Apple: Don’t Ask What I Would Do–Just Do What’s Right

Tim Cook - Jobs Memorial

Apple has just posted a video of the October 19th Celebration of Steve Jobs’ Life. It’s interesting if you want to see what went on during the event, which was held at Apple’s campus in Cupertino. The event is huge, there are tons of people at the event.

Steve’s One Request for the Future of Apple

What struck us as particularly interesting, however, was one of the last pieces of advice Steve left for Apple. He told Tim Cook at the very end, to never spend time asking “What Steve would do” instead, he wanted Apple to just do what’s right. This was the mistake Disney made when Walt passed. They spent all their time asking what Walt would do and the company started to crumble.

You can watch the event here.


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