Adobe has announced that they plan to more aggressively support HTML 5.
First a little background on the whole Flash on mobile devices thing:
Back in early 2010 people stirred up a big ol’ poo storm over Apple’s exclusion of Adobe Flash support on the iPad. Things got to the point where Steve Jobs himself wrote up an open letter in April 2010 sharing his thoughts on Flash.
In the letter, he countered Adobe’s claims that Flash is open and iOS is closed. He wait it’s quite the opposite. Here’s a portion of his letter, which can be read in its entirety, here:
Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.
Today, Adobe has announced that they will be focusing on PC browsing with Flash and Mobile Apps while focusing more on HTML5. Adobe’s announcement said “HTML 5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.”
They add “future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.” But say that they will provide bug fixes and security updates.
You may even remember that many tablet makers out there supported Flash and even used that as a selling point. However, even reviews of devices that supported Flash often said that Flash ran poorly on the devices. Walt Mossberg said it flat out to Adobe’s CEO once.
Apple stuck to their guns and was able to convince content providers to switch to other formats. Looks like they made the right choice for mobile.