Dominos has launched an app called Dominos Pizza Hero. It’s advergaming at its finest. The app is basically a Cooking Mama-like iPad game that lets users build and create their own pizza. It adds an element of interest by adding a scoring system and achievements.
When the player has completed their pizza, they can actually order it in real life and have it delevereed to your home. Sweet.
The video above shows the app in use. Sure, it’s a cheap gimmick probably designed in hopes of getting iPad users to just order a pizza for kicks. Still, if it’s even a few minutes of fun, they’ve done their job.
Check it out below: