Schmidt: Siri Could Be a Threat to Google Search


Google Chairman Eric Schmidt says that Siri’s search could be a threat to Google. As website InformationWeek reports, Schmidt was answering questions for the US Senate antitrust subcommittee and said that Siri is a “significant development” in the search market. The threat?

According to Schmidt, Siri is a new approach to search. It’s voice-activated, and perhaps his concern is that it pretty much bypasses the need to use a Google app or to go to

However, InformationWeek thinks that Google has other ideas. They may not feel that Siri is necessarily a threat, and fear what it will do to Google. They say that it may be because Google wants to ease Senate concerns that Google is a monopoly that needs to be regulated. Bringing up major competitors like Apple may help them fight their case.



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