According to investment research firm Morgan Keenan, their original estimate of 16 to 13 million iPad sold in the holiday quarter may be a tad high. This due to Amazon’s Kindle Fire, a $199 Android tablet, which is estimated to have sold about four to five million over the holiday season.
Analyst Travis McCourt says that the iPad will likely pull in about 21.3 percent of Apple’s revenue for the December quarter, which would be an increase from last year’s 17.2 percent. However, this would still be lower than the 24.3 percent it brought in during the September quarter. Again, this estimate was adjusted due to the release of Amazon’s $199 tablet, which McCourt believes ate into about one to two million iPad sales “at most.”
As AppleInsider points out, Amazon revealed last week that they were selling more than a million Kindles per week as Christmas approached. However, they did not specify which models were being sold, so those figures include all models (such as the touch and standard Kindle as well). Still, the Fire seems to be one of the first tablets to really be showing any signs of success in the market.