We recently heard about the horrible mess that was the iPhone 4S launch in China. Demand is just too high in the world’s most populated country. Apple decided to do something to fight the scalping.
The plan will help turn off the scalpers, but it also hurts many of the legitimate buyers, based on what we’ve read. Here’s Apple’s official statement on how it works:
Due to high demand, we are accepting a limited number of iPhone reservations per day. To request an iPhone reservation, please choose your store and the iPhone you want. If we have an iPhone reservation for you, you’ll receive a confirmation email by 9:00 p.m. tonight that includes the time when you can pick up your iPhone tomorrow. A government-issued photo ID matching the name and ID number on your reservation is required for iPhone purchases. If you don’t receive an email, we were unable to reserve an iPhone for you, and you can try again another time. Only those who receive an email confirming their reservation will be able to purchase an iPhone; we will not be selling iPhone 4 or iPhone 4S to walk-in customers.
It’s a bummer, but it also becomes a safety issue for the population and for employees. Last time, things got a bit out of hand, and Apple had to hold off iPhone 4S sales for a while. Certain locations won’t be selling it for a while, either. However, we feel for some of those persons who legitimately want an iPhone, but have to go through the process of ordering online and crossing their fingers.
[via CBS News]