According to data from PewResearch, Tablet and eBook ownership increased by nearly double over the holiday season. According to their data, adults who own either device increased from 10 percent to 19 percent.
The results came from a pre-holiday survey. People 16 and older were polled between Nov. 16 and Dec. 21 and two additional surveys of adults 18 and older were conducted in January.
Here’s a portion of their report:
The findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.
As they explain, much of it is also due to the fact that popular eBook readers such as the Nook and Kindle dropped to under $100. This is also good news for the iPad, which no doubt makes up a majority of the tablet market, if there is a tablet market.
The full report is available here.