Xbox LIVE is no doubt one of the most popular online gaming services available right now. It definitely had some strong marketing behind it. Apple caught on to that, and has hired on the former head of Xbox LIVE marketing,
Alton Brown Robin Burrowes, to lead up their App Store marketing for iTunes Europe.
Apple is always acquiring new talent. Just a few days ago we heard the news that they had hired on former Dixon CEO John Browett to lead the way for Apple Retail.
It will be interesting to see how App Store marketing goes in the territories he’s in charge of. He has quite a resume under his belt. Xbox LIVE has been a very successful platform, as has the App Store. Let’s see if things grow from here.