Apple may be ready to revamp the way we find apps. They’ve purchased Chomp, which is a platform aimed at helping users discover new apps.
If there is one thing we don’t like about the App Store it’s that App Discovery can be a bit tough at times. We’ve looked at a few apps that help make it a lot easier.
We’re not entirely sure why apps can sometimes be hard to find, but we think that a factor may actually be manipulation of app rankings, which we’ve heard about in the past as well. According to MG Siegler over at TechCrunch, which broke the story, Apple has scooped up Chomp. This is likely part of Apple’s plan to update the way they handle app searches.
Siegler says that he hasn’t learned the terms of the deal, but “investors should be very pleased with the outcome.” He also notes that this isn’t a “cheap ‘acqui-hire’” and that Apple plans to use Chomp’s technology to give the App Store a huge overhaul.