Only marketers can think that consumers want to interact with brands during Super Bowl or any other time. As a consumer, I do not give a …
When people watch the Super Bowl on Sunday, they may notice something different about the ads — many of them will be touting a new way to interact with the advertised brands. Shazam, an app that allows people to connect with extra TV content by listening to a few seconds of audio, says it has big plans for Sunday, and IntoNow, a Yahoo-acquired app offering similar capabilities, is announcing a big partnership, too.
via Mobile TV Apps Shazam, IntoNow Reveal Super Bowl Plans | TechCrunch.
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