Grand Delusions: Shazam Wants You to Interact with Brands During Super Bowl

Only marketers can think that consumers want to interact with brands during Super Bowl or any other time. As a consumer, I do not give a …

When people watch the Super Bowl on Sunday, they may notice something different about the ads — many of them will be touting a new way to interact with the advertised brands. Shazam, an app that allows people to connect with extra TV content by listening to a few seconds of audio, says it has big plans for Sunday, and IntoNow, a Yahoo-acquired app offering similar capabilities, is announcing a big partnership, too.

via Mobile TV Apps Shazam, IntoNow Reveal Super Bowl Plans | TechCrunch.

About ismasher

Google + Profile