Best Buy sells almost as many iPhones as Apple. To be honest, this isn’t a huge surprise to me. Best Buy is Apple’s biggest retail partner. Users such as myself would rather buy their device directly than wait for it to ship, even if we get it on the same day (for example launch). There’s just something about knowing that you are going to be walking out holding it in your hand that makes it appealing to me. On top of that, there are many of us who don’t live near an Apple Store, but if you are in my area, you have four Best Buys to choose from, all within a short driving distance.
The data comes from Consumer Intelligence Research Partners (CIRP) they found that of those who bought their iPhones over the last period, 76 percent did it through traditional retail channels. The other 25 percent chose to do it online.
Meanwhile, Apple has sold 15 percent of iPhones. 11 percent of those were through the store. Best Buy managed to make up 13 percent of iPhones sold. That’s not bad for someone who’s not Apple. That’s not bad at all. Again, it’s expected as Best Buys are more readily available, and many shoppers would rather buy their iPhone and have it in their hands immediately.
Either way, the data is interesting and it’s worth checking out.
[via All Things D]