Nielsen: Smartphones Nearly Taking Over in US

Smartphone pentetration

Smartphones are quickly becoming the primary phone of US consumers, according to recent Nielsen data.

They report sound that about half of all US cellular phone owners have a smartphone, which is up significantly over the same time last year. which was closer to 38 percent market penetration (above)

Also worth noting is that iOS has continued to grow. Android remains at 48 percent of the US smartphone market. However, the iPhone is seeing major growth according to the chart below:

smartphone growth

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