Over the weekend Apple announced that they would be increasing iAd payout to developers up to 70 percent. This became effective immediately, the company announced.
Here’s Apple’s official note to developers on the pay increase:
We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.
– The revenue share for the iAd Network is now 70% to the Developer.
This is good for developers, but also may be an indication that not as many developers as Apple would like are going with iAd. The extra cash is to entice developers to go with Apple’s ad service.
According to MacRumors, Apple has done a few things in the past in order to help push iAd along. They have reduced the minimum advertising spending for iAds as well as removing per-click payments and making it solely based on impressions.
It’s also reported that increasing the ad payout may be a way to compensate for lover ad revenue.