Apple vs Proview: The Latest Happenings


Apple and Proview are still battling it out in court, and things don’t seem to be smoothing out anytime soon.

It’s all over the iPad trademark which Proview claims ownership of in mainland China. Apple says they bought the trademark, which Proview did at one time own. However, they say that Apple went about it the wrong way with “oppression, fraud and/or malice.” They are working on settlement agreements, and trying to figure out how to come to some sort of agreeable terms. They just can’t agree on any of those terms, it seems.

Where do they stand now? Let’s take a look at the latest developments from the Apple vs Proview case.


Stateside: Judge Doesn’t Give a Poop

It was recently reported that a California judge dismissed Proview’s lawsuit against Apple. The lawsuit claims that Apple defrauded when purchasing the rights to the iPad trademark back in 2009. According to Proview, Apple purchased the trademark in China and other Asian countries from them in 2009. However, it’s reported that they did so through a UK-based proxy called IP Application Development (via Ars), and those trademarks were handed to Apple. Proview’s claim is that they were sold by a subsidiary without the main company having say in it. Apple was sued for $1.5 billion in damages.

However, the judge dismissed it based on the fact that they are already in settlement talks in China.


Proview Rejects Apple’s Settlement Offer

Today more news emerged (via AppleInsider). Apple offered Proview $16 million to settle, or 100 million yuan. Proview rejected it. It’s reported that the company wants $400 million if Apple is going to get the rights to the iPad name.

Reports say that this is because Proview seeks the money in order to pay back creditors, which it owes mucho, mucho money to. Most reports say that Proview’s true intention is to make money through the settlement and keep their company afloat as it’s said to be dying financially. It’s said that the company seeks $400 million, which is actually less than what past reports have said ($2 billion).



It’s hard to say anything based on what we know. We obviously don’t have the full story, and the courts are going to have to decide who’s in the right. We imagine that losing this case would be bad for Apple. Then again, losing this case would be worse for Proview. Of course, it’s not about what’s bad for Apple or Proview, it’s about who has the better case.


More on Proview and Apple: Link


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