Samsung Takes Top Spot for Total Mobile Phone and Smartphone Shipments, Apple Second

IDC smartphone sales

A recent report from the International Data Corporation (IDC) says that Samsung has claimed the top spot for shipments of both smartphones and mobile phones globally for the first quarter of 2012. Apple was second.

The significant piece of information here, however, is that this is the first time since the IDC launched their Mobile Phone Tracker that Nokia didn’t take the top spot. Then of course there is Samsung’s whopping 267 percent growth in global smartphone shipments and marketshare for the year.

Here are some of the vendor highlights posted by IDC:

Smartphone Vendor Highlights

Samsung reclaimed the smartphone leadership position and established a new market record for the number of smartphones shipped in a single quarter. Propelling the company forward was continued expansion of its Galaxy portfolio in nearly all directions – new and old smartphones, product and market segmentation, and multiple price points, screen sizes, and processor speeds.

Apple slipped to second place in the worldwide smartphone market, but nonetheless posted strong year-over-year growth to reach 35.1 million units shipped. Apple’s gains in the market benefited from iPhone availability at additional mobile operators worldwide, as well as sustained end-user demand among both consumers and enterprise users.

Nokia‘s Symbian phone shipments declined precipitously last quarter as demand dropped in key emerging markets, such as China. The company’s current smartphone woes make a speedy transition to products powered by the Windows Phone operating system, upon which it has bet its smartphone future, critical.

Research In Motion‘s BlackBerry unit decline continued last quarter, reaching levels not seen since 2009. Like Nokia, RIM is a company in transition. Smartphones running on its new platform, BB 10, will be released later this year. Until then, results like these may be a sign of things to come.

HTC‘s struggles in the U.S. market once again negatively affected its overall performance. However, its relatively strong performance in Asia/Pacific still allowed the company to maintain its position among the top 5 smartphone vendors. The company is staking future success in large part on its One X and S products.


[via IDC]

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