Apple is going to kill off Ping, according to a report from All Things D. Introduced in September 2010, Apple’s online social music service, which was part of iTunes, has not taken off.
Whether Apple ever put much faith in it isn’t entirely clear. We remember that they announced it, and then it kind of sat there for a while. Perhaps it was more of a placeholder while they negotiated some sort of deal with companies like Facebook and Twitter, which it seems be integrated into a future version as it’s becoming a part of iOS and Mac OS.
What’s good is that Apple can see that Ping was going nowhere, and isn’t afraid to just scrap it and move forward.
During All Things D’s D10, Apple CEO Tim Cook spoke about the service, saying, “We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into.’”
Oh well, it was–well, it wasn’t a good run, but at least Apple can acknowledge that and move on.
[Via All Things D]