This is kinda funny. It’s a comic. Issue #1 of Valiant Entertainment’s X-O Manowar comic. We’ve never heard of that comic, but it uses an iPhone to give the main character a voice.
You simply scan a QR code and you are taken to a YouTube video where you hit play and place the iPhone over the comic. The result is an animated mouth that tells you some of the main characters’s background.
It doesn’t look like the next hit comic, but it’s a fun little idea.