We recently heard that Apple is working to turn their Apple TV into a live cable box. However, there have also been rumors of Apple working on a a full-fledged HDTV. Those have been quiet lately, however.
From the sounds of it, it seems that the company is more likely to do something with Apple TV in its current form (or a similar form) as they work to penetrate the living room.
According to Jeffries & Co. analyst Peter Misek, Apple already has a TV “full production” and that Apple is looking to partner with AT&T and Verizon to provide a set-top box alternative.
Here’s a portion of the report, also saying that the rumored TV set is in production:
We believe the iTV is in full production. Recent data out of Sharp, Hon Hai, and other specialty chemical and TV component suppliers support this. Also, JDSU noted that they have a new non-gaming customer for its gesture control modules. They indicated this is a new “living room” based customer. We believe Apple will leverage AT&T’s and Verizon’s content deals for the iTV. Additionally, the WSJ’s sources indicate Apple may also consider a set-top box version for the cable operators.
It’s hard to say for sure. We did hear that Apple is talking to cable companies, and that sounds likely right now. Perhaps a full TV set is something the company plans for the long-term? However, there are those rumors of Apple already having them manufactured.