This is the part of the iPhone life cycle that Apple probably hates.
Research from Gartner shows that Samsung’s smartphones continue to grow in sales, while Apple’s iPhone has slowed. This has given Samsung a marketshare of one-and-a-half times that of Apple, reports say. The iPhone’s slowdown is likely due to potential buyers anticipating the next iPhone.
They have also found that smartphone sales worldwide have dropped about 2.3 percent. This is likely due to the same factor: high-profile devices are on the way for both iOS and Android, and users are holding onto their cash for the time being.
Here’s a portion of the report:
Apple’s sales fell 12.6 percent from the first quarter of the year—although they grew 47 percent year-on-year. The outlook is not bleak, though: “High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches in the second half of 2012, will drive the smartphone market upward,” Gupta added.
It’s likely that Apple will see strong sales this holiday season, according to Gartner’s analysis. They believe that the new iPhone will be enough to motivate users of the current handset to go for the upgrade.