Apple CEO Tim Cook’s Memo to Employees


Many of us heard the news last week. The jury ruled in Apple’s favor in the landmark patent trial between Apple and Samsung.

It was big news, and it will likely have a major affect on future cases of a similar nature. Either way, Tim Cook wrote a memo to employees, and here’s what he had to say:

Today was an important day for Apple and for innovators everywhere.

Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.


Let’s just wait for someone out there to turn it into a book. More about Apple vs Samsung: Here

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