Apple’s Eddy Cue Doesn’t Say Much About the Possibility of an Apple-branded TV Set

Pacific Crest analyst Andy Hargreaves met with Apple CFO Peter Oppenheimer and senior VP for internet software and services, Eddy Cue.

Hargreaves asked if the company had plans for a “more significant move into TV distribution,” and Cue said something that isn’t unusual on Apple’s part. That the company only moves into a market they believe they can create a good customer experience in, and solve major obstacles.

Cue’s answer also suggested that an Apple HDTV is not out of the realm of possibility, but it’s nothing they have plans for in the immediate future. There would be a lot more to it than simply making a TV set. They would have to acquire rights for broadcast, and strike licensing deals with providers if they wanted to make something of a smart TV.

Still, it’s interesting, and it’s not a flat-out denial. Then again, it’s not as if he’s going to detail a TV anyway. If anything, we can probably expect the Apple TV to continue on as set-top box for at least a while.

[via Electronista]

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