Steve Jobs Really Hated That Samsung Copied the iOS ‘Rubber Band’ Effect



It’s a bit difficult to tell with the still image, but the above is Safari for iPhone. Pulling down will actually pull the window to reveal the underlying grey area. Releasing the window will spring it back into place, creating the “rubber banding” effect talked about.


According to more news coming from the ongoing court case between Apple and Samsung, it seems that Steve Jobs was particularly irritated about Samsung copying Apple’s “rubber band” effect in iOS. This is when you move through an app or document in iOS and upon scrolling past it, the app sort of springs up and back down into place.

It’s something that Steve Jobs was particularly proud of for some reason, and told Samsung not to emulate. Here’s a portion of the report from Apple Insider:

At some point, as Apple’s Senior VP of iOS software Scott Forstall recalls, Jobs approached Samsung about the rubber banding effect his team was building into iOS and specifically requested that Korean electronics maker not tread on his turf.

“I don’t remember specifics,” Forstall testified. “I think it was just one of the things that Steve said, here’s something we invented. Don’t – don’t copy it. Don’t steal it.”

Forstall went on to add:

Rubber banding is one of the sort of key things for the fluidity of the iPhone and – and all of iOS, and so I know it was one of the ones that Steve really cared about.

I actually think that Android had not done rubber banding at some point and it was actually added later. So they actually went form sort of, you know, not yet copying and infringing to – to choosing to copy, which is sad and distasteful.

But I can’t give you a specific recollection of – of Steve, you know, going over rubber banding with – with them in those meetings or not…

I expect it came up, because it’s one of the key things we talked – you know, he and I talked about, but I don’t know if it came up there.

Very interesting. It’s not something many of us may have ever through much about, but it apparently meant a lot to Steve Jobs and his team at Apple to have that feature locked.

[via AppleInsider]

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