Apple has already put out a few TV spots for the iPhone 5. It seems that they are getting much more love than the Genius ad campaign, which ran for a short while and was killed shortly after.
Apple iPhone 5 TV Ads:
The iPhone 5 has a bigger screen, but your thumb still reaches the corners.
The iPhone 5 takes panoramic pictures
The iPhone 5 is lighter than ever
The EarPods, which come with the iPhone 5 are designed to fit comfortably in the ear
Here’s a little piece by All Things D talking about how much better these TV spots are than the last ones.