Apple Management Shakeup Forstall and Browett Out, Ive, Cue and Others Step Up

John Browett (Left) and Scott Forstall are leaving Apple.

There are some changes going on in Apple management. John Browett is out as retail boss. Also, Scott Forstall, who was previously one of the main faces of iOS is heading out. He’s going to stay in until 2013, and will serve as an advisor, but he’s out after that.

Meanwhile folks like Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi are picking up some more responsibilities.

Ive is taking over Human Interface. This is good as he is the head of design at Apple. This could lead to further continuity between software and hardware as he will be in charge of designs for both.

Cue is taking over Siri, and probably pulling his hair out because he is now in charge of Maps, too. In all seriousness, though, Apple says that this will put all online services (Cue is in charge of online, such as iTunes, App Store and iBooks) under one boss.

Federighi is now head of iOS and OS X. This again is going to give both of Apple’s operating systems to one boss, and hopefully add further continuity between interfaces.

Bob Mansfield is taking charge of a new group called Technologies. This will combine Apple’s wireless teams, the company says.


Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services
Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi Add Responsibilities to Their Roles

CUPERTINO, California—October 29, 2012—Apple® today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.

Eddy Cue will take on the additional responsibility of Siri® and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store®, the App Store℠, the iBookstore℠ and iCloud®. This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.

Craig Federighi will lead both iOS and OS X®. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.

Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.

Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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