The latest Apple Store for iOS update has added a some new features.
Very cool is the Siri integration. This means you can ask Siri to help you find what you are looking for. Obviously you must have Siri on your iOS device. The other is Gift Cards. Here is the update info:
– Buy new gift cards and email them to friends and family right from the app. These gift cards are easily integrated with teh new Passbook app (U.S. Only, iOS 6 required).
– Ask Siri to help you find prices and shop for Apple products. (Siri-enabled device required.)