That may not sound like a lot. When you look at 5.5 percent, it’s only a small percentage of total mobile phone sales throughout the world. However, that’s a lot when you consider that 428 million units were sold in the third quarter of 2012, and Apple sold 23.4 million. That’s a slight growth for Apple.
However, cellphone sales overall did drop about 3.1 over this time last year. That said, the smartphone category grew 47 percent over the same period last year.
The report explains that Apple ranked in behind Nokia and Samsung, but it’s important to note that those two companies still continue to offer the cheaper, “feature phones” that users are slowly moving away from.
The chart above shows it in better detail. Apple is far behind Samsung and Nokia when if comes to marketshare, but that’s probably nothing to be ashamed of.